If you are hoping to get a lot of traffic from search engines, then you must have read about search engine optimisation and also aware of seo consultant, and you are carrying them out so that you can use it to get traffic to your page. Probably you were able to notice some improvement on the position of your page until you got to the second or third page. Probably after this, you see that you are stuck on these pages and that you can find your way on the first page. Perhaps you are just making one of these 10 killer mistakes of SEO techniques for increasing web traffic.
Lack Of Quality And Unique Content
There are instances where you think you have written a very quality article, and yet, you notice that other websites and blogs are not linking to it. If you want your writings to be referred by others, you must ensure that it is precious. Write on top infographics, text tutorials or videos. For instance, you might want to write on A history of the Internet, or how to create a WordPress site or Top 10 places to visit in the world. These are the type of posts people sometimes want to read and publishing this kind of articles would sure get you some links.
Poorly Written Content
The way you write, your content also determines the quality of your content. Using article spinner software and article writers that are not well paid are amongst the major causes of a poorly written article on the Internet. People would get to notice this when they visit your site. When they see your contents are poorly written, they will not take action. Furthermore, they will not want to come back to your site. If you must get others to write for you, then you should ensure that you hire people who have the ability to create unique, quality and original articles for you.
Design of Your Webpage
Did you build the layout of your web page from scratch, or you are using a template that several other people are using? There are several design galleries and CSS sites that might decide to link to your website, just because it has a lovely and unique design. You also have the opportunity to search for blogs that specialise in reviewing sites with beautiful designs. They can help you review your site and link to it purely because of the design. A lot of people will also want to patronise you if your design is in place.
Leaving Link Quality for Link Quantity
When you are looking for links to your website, it is essential that you place priority on quality over quantity. It is possible for a single link from a blog that is popular to make your website rank higher than hundreds of links from directories that are of low quality. It might be a bit hard getting links from these blogs. However, these are the reasons why they trusted by search engines and why you must push to take advantage of it.
Lack of Meta Descriptions and Title Tags
It is recommended not to use the same title for every single page on your website. Give a title that is unique to every page on your site. Apart from SEO purposes, it also aids individuals who share your web page in tweets as well as when your page bookmarked. The title of your page is often used as the title when this happens. It would thus be confusing when all your web pages have the same title, especially, when a person is bookmarking more than one page on your website.
Lack of Anchor Text for Internal Links
Learn to label your links appropriately with anchor text. Avoid using click here or click on this link and other popular general anchor text. Instead of these, you should rather inform the user on what he should expect when he clicks. For instance, you could use click here to get more information about our e-commerce services or other similar text.
Not Varying Anchor Text
Do you always use the same text to introduce the link to your website? If you do this, then it's a poor idea as it might not look too good for your site visitors and as well for search engines. It is better to use different anchor texts. Try to make the phrases different. Make all the texts to be distinct from each other as much as possible.
Optimizing For Wrong Keywords
It is possible sometimes to optimise for wrong keywords. When you do this, you might be getting the wrong visitors. That means visitors would end up not converting to sales. You should thus avoid optimising for global keywords when your primary targets are local customers. There are also instances where your keywords target towards people who are not interested in your niche or your business.
Not Optimising For Local Audience
When your business majorly caters to people in your locality, then it is important that your website and SEOs optimised for them. For example, just think you are a plumber in New York, of what use will a visit from Washington DC to the UK to your site be, when there are also plumbers in those areas? Furthermore, the total profit from the job you might earned might not just be enough to pay your transport. You should thus be more concerned about people in your locality visiting your site if this is the case, and optimise your SEO for local search.
Not Taking Advantage of Analytics
You do not use SEO in most cases just to get visitors to your site. When you offer a business or service, you would want a large number of such visitors to patronise you and use your services. Based on this, it is vital that you use analytics to check what keywords bring in people that patronise you more. Once you get these, you can concentrate on those keywords, as opposed to struggling for keywords that are very competitive.
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